A large, bright YSL logo greeted the surprised visitors at the entrance to the show at Fashion Week in Paris. It quickly became clear that after the departure of Creative Director Hedi Slimane and the takeover by Anthony Vaccarello, a re-thinking took place. Because the YSL logo was not only on the entrance but also in the form of heels and earrings in the collection.
You are wondering why we are so surprised?
Here is a little retrospective: Yves Saint Laurent, the timid fashion visionary, who began his career in the fifties at Dior, has written with his fashion history. So much history that over the years innumerable films and documentaries about the fashion designer have emerged.
At the end of the day, the company had recently relaunched under Hedi Slimane. With the renaming of the brand from “Yves Saint Laurent” to simply “Saint Laurent”, the famous YSL outlet from the collections disappeared, decorating only the iconic replica bags of the French brand.
But not too long! Apparently the mother company Kering and the new man at the helm, Anthony Vacarello, noticed how much we missed Yves and the iconic logo on the label’s it-bags. Now Yves is back and we are celebrating with the most beautiful Yves Saint Laurent replica bags!